“Wood is in our DNA,” says Spanish lighting firm LZF. So, also, it seems, is artful communication. Known for their technologically innovative and visually expressive use of wood, LZF has just launched the second of two impressive communication campaigns which leverage original music, video, and print graphics to help their lighting models and ideas.Stereovision is an extension of the firm’s 2013 High Fidelity campaign (beneath), in which new lighting designs have been introduced via a sophisticated suite of components—jazz-inflected music compilation, motion graphics video, range of Mid-Century-invoking CD covers—all of which gave expression to the clean geometry and graceful types of the business’s distinctive line of items. Buoyed after High Fidelity walked away with a Red Dot Award for branding final year, LZF sees Stereovision, another music and graphics endeavor, as “a natural evolution from High Fidelity…we are keen to continue our dialogue from that inaugural moment of modern day living embodied by the culture of the 50’s.”
Accompanied by a new remix of original compositions by L.A. musician Rithma (Etienne Stehelin), and fresh CD cover art, the Stereovision campaign focuses on new versions of lamps featured in Higher Fidelity, whilst introducing novel installation ideas and brand new 2014 styles. Stereovision will debut at the Light+Constructing trade fair in Frankfurt this week.
